I was the lead designer for the website JokeyPhone.com. JokeyPhone is a joke-based microsite with an engaging video experience where users can do all the typical video functionality as well as browse the contents of the site, without needing to leave the actual player. The client's idea was that users could sit back and laugh while watching each performance full screen. Another challenge was that the client wanted an oval-shaped player. The approach was influenced by that of a simplified PSP and we developed a player that felt slick yet playful enough to match the comedic theme of the site. The JokeyPhone brand was then carried over to both a RAW (adult) and KIDS friendly version. Other duties included a motion graphics introduction. Via Last Exit